{"id":168,"date":"2024-01-20T18:56:02","date_gmt":"2024-01-20T09:56:02","guid":{"rendered":"http:\/\/testpie.com\/wp\/?p=168"},"modified":"2024-01-20T18:56:02","modified_gmt":"2024-01-20T09:56:02","slug":"%eb%af%b8%eb%85%80%eb%8a%94-%ec%84%9d%eb%a5%98%eb%a5%bc-%ec%a2%8b%ec%95%84%ed%95%b4-2-%eb%b6%80%ec%a1%b1%ed%95%a0%eb%95%8c%ec%9d%98-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%a0%84%eb%9e%b5-%eb%b6%84%ec%84%9d","status":"publish","type":"post","link":"http:\/\/testpie.com\/wp\/?p=168","title":{"rendered":"\ubbf8\ub140\ub294 \uc11d\ub958\ub97c \uc88b\uc544\ud574 & 2% \ubd80\uc871\ud560\ub54c\uc758 \ub9c8\ucf00\ud305 \uc804\ub7b5 \ubd84\uc11d (stp, swot, 4p\ubaa8\ub450 \ud3ec\ud568)\uacbd\uc601\uacbd\uc81c\ub808\ud3ec\ud2b8"},"content":{"rendered":"

\n \ubbf8\ub140\ub294 \uc11d\ub958\ub97c \uc88b\uc544\ud574 & 2% \ubd80\uc871\ud560\ub54c\uc758 \ub9c8\ucf00\ud305 \uc804\ub7b5 \ubd84\uc11d (stp, swot, 4p\ubaa8\ub450 \ud3ec\ud568)\uacbd\uc601\uacbd\uc81c\ub808\ud3ec\ud2b8
\n<\/h1>\n
\n <\/a> <\/a> <\/a> <\/a> <\/a> <\/a> <\/a> <\/a> <\/a> <\/a>\n<\/div>\n
\n \ub808\ud3ec\ud2b8 \ub2e4\uc6b4\ub85c\ub4dc: \ubbf8\ub140\ub294 \uc11d\ub958\ub97c \uc88b\uc544\ud574 & 2% \ubd80\uc871\ud560\ub54c\uc758 \ub9c8\ucf00\ud305 \uc804\ub7b5 \ubd84\uc11d (stp, swot, 4p\ubaa8\ub450 \ud3ec\ud568).ppt<\/span>   [size : 1,547 Kbyte]<\/a>\n<\/div>\n

\ud68c\uc0ac\uc18c\uac1c&\uae30\uc5c5\uc774\ub150
\n\ub86f\ub370\uce60\uc131\uc5f0\ud601
\n1950.5.9 \ub3d9\ubc29\uccad\ub7c9\uc74c\ub8cc \ud569\uba85\ud68c\uc0ac \uc124\ub9bd
\n1974.12 \ub86f\ub370\uce60\uc131\uc74c\ub8cc\u321c\ub85c \uc0c1\ud638\ubcc0\uacbd
\n1972.08 \ubbf8\uad6d \ud3a9\uc2dc\ucf5c\ub77c\uc640 \uc0dd\uc0b0 \ud310\ub9e4\uacc4\uc57d \uccb4\uacb0
\n1982.12 \ubbf8\uad6d \ub378\ubaac\ud2b8\uc0ac\uc640 \uc96c\uc2a4\uc0dd\uc0b0 \ubc0f \ud310\ub9e4\uae30\uc220 \uc81c\ud734 \uccb4\uacb0
\n1985.11 86\uc544\uc2dc\uc548\uac8c\uc784 \ubc0f 88\uc62c\ub9bc\ud53d \uacf5\uc2dd\uc74c\ub8cc\uc5c5\uccb4\ub85c \uc9c0\uc815
\n1992.01 93\ub300\uc804 \uc5d1\uc2a4\ud3ec \uacf5\uc2dd\uc74c\ub8cc\uc5c5\uccb4 \uc120\uc815
\n2000.5.9 \ucc3d\ub9bd 50\ub144\uc0ac \ubc1c\uac04 \ubc0f \uace0\uac1d\ub9cc\uc871\ub3c4 1\uc704 \uae30\uc5c5 \uc120\uc815
\n2002.12 \uc74c\ub8cc\uc5c5\uacc4 \ucd5c\ucd08 2\ub144\uc5f0\uc18d \uc21c\ub9e4\ucd9c 1\uc870\uc6d0 \ub3cc\ud30c
\n2005.11 \ub86f\ub370\uc624\ub354\ub9ac\uc74c\ub8cc\uc720\ud55c\uacf5\uc0ac \uc124\ub9bd
\n(\ub86f\ub370\uce60\uc131\uc74c\ub8cc \u4e2d\ub904\ud5c8\ucc3d\ub2e4\uc720\ud55c\uc2e4\uc5c5\uacf5\uc0ac\uc640 \ud569\uc791)
\n\ub86f\ub370\uce60\uc131 \ud658\uacbd\ubd84\uc11d
\n1950~2000\ub144\ub300 \ucd08\ubc18\uae4c\uc9c0 \uc74c\ub8cc\uc2dc\uc7a5\ud750\ub984.
\n1950~60\ub144\ub300 :\ub3d9\ubc29\uccad\ub7c9\uc74c\ub8cc\uc758 \uc0ac\uc774\ub2e4 \ud310\ub9e4\ub3c5\uc810
\n1970\ub144\ub300: 1960\ub144\ub300 \ub9d0\ubd80\ud130 \ucf54\uce74\ucf5c\ub77c\uc640 \ud3a9\uc2dc\uc758 \uc9c4\uc785\uc73c\ub85c \uacbd\uc7c1\ub3cc\uc785.
\n\ucc29\ud5a5\ud0c4\uc0b0\uc74c\ub8cc,\uacfc\uc999\ud0c4\uc0b0\uc74c\ub8cc,\uacfc\uc2e4\uc74c\ub8cc\uac1c\ubc1c\u21d2\uc74c\ub8cc \ub958 \ub2e4\uc591.
\n1980\ub144\ub300: 1990\ub144\ub300 \ub9d0\ubd80\ud130\ub294 \uacfc\uc999\uc74c\ub8cc\uc2dc\uc7a5 \uc6b0\uc138. \ud0c4\uc0b0\uc74c\ub8cc \ubd80\uc9c4.
\n1997\ub144 \ub9d0 IMF \uc601\ud5a5 \uacbd\uae30\uce68\uccb4\uc5d0\ub3c4 \uc9c0\uc18d\uc131\uc7a5.<\/p>\n

1999\ub144\uc744 \uc2dc\uc810\uc73c\ub85c \uc2dc\uc7a5\uc758 \uc644\ub9cc\ud55c \ud68c\ubcf5\ub2e8\uacc4
\n\u2193
\n\uae30\uc874\uc74c\ub8cc\uc2dc\uc7a5(\ud0c4\uc0b0\uc74c\ub8cc,\uc2a4\ud3ec\uce20,\uc8fc\uc2a4,\uce94\ucee4\ud53c\ub4f1)\uc758 \ud3ec\ud654\uc0c1\ud0dc
\n\u2193
\n\uc0c8\ub85c\uc6b4 Need\ub97c \ucc3e\uc544 \uc0c8\ub85c\uc6b4 \uc2dc\uc7a5 \ucc3d\ucd9c\uc758 \ud544\uc694\uc131.<\/p>\n

2%\ubd80\uc871\ud560 \ub54c..
\n\uc81c\ud488\uc120\uc815\uc774\uc720
\n-\ucf5c\ub77c\ub97c \uc81c\uc678\ud55c \uc804 \ubd80\ubb38\uc5d0\uc11c \uc2dc\uc7a51\uc704\ub97c \uc9c0\ud0a4\uace0 \uc788\ub358 \ub86f\ub370\uce60\uc131\uc740 \uae30\uc874\uc758 \uc74c\ub8cc\uc2dc\uc7a5(\ud0c4\uc0b0\uc74c\ub8cc, \uc2a4\ud3ec\uce20\uc74c\ub8cc, \uc8fc\uc2a4, \uce94 \ucee4\ud53c \uae30\ud0c0\uc74c\ub8cc\uc2dc\uc7a5)\uc774 \uac70\uc758 \ud3ec\ud654 \uc0c1\ud0dc\uc5d0 \uc774\ub974\uace0, \uc720\ud1b5\uc5c5\uccb4\ub294 \ubb3c\ub860 \uc81c\uc57d\uc5c5\uccb4\uae4c\uc9c0 \uc74c\ub8cc\uc2dc\uc7a5\uc5d0 \ub6f0\uc5b4\ub4e4\uba74\uc11c \ub2e4\uc591\ud55c \uc2e0\uc81c\ud488\uc744 \ub0b4\ub193\ub294 \uc0c1\ud669\uc5d0\uc11c \uc0c8\ub85c\uc6b4 need\ub97c \ucc3e\uc544 \uc0c8\ub85c\uc6b4 \uc2dc\uc7a5\ucc3d\ucd9c\uc758 \ud544\uc694\uc131\uc744 \ub290\uaf08\ub2e4. \uc774\uc5d0 \ub86f\ub370\uce60\uc131\uc740 \u201c2%\ubd80\uc871\ud560 \ub54c\u201d \ubd80\uc871\ud560 \ub54c\u2019\ub97c \ucd9c\uc2dc\ud558\uac8c \ub418\uc5c8\ub2e4. \u201c2%\ubd80\uc871\ud560 \ub54c\u201d \ubd80\uc871\ud560 \ub54c\u2019\ub294 \ubbf8\uacfc\uc999 \uc74c\ub8cc(\ub2c8\uc5b4\uc624\ud22c)\uac00 \ubbf8\ub9ac \uc2dc\uc7a5\uc5d0 \ucd9c\uc2dc\ub41c \ud6c4 \ub098\uc628 \uc74c\ub8cc\uc774\uace0, \uadf8 \ub4a4\ub85c\ub3c4 \ub9ce\uc740 \ud6c4\ubc1c\uc8fc\uc790 (N2O, \uc774\uc2ac\ucc98\ub7fc, \uc52c)\uac00 \uc0dd\uaca8\ub0ac\uc74c\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \ubbf8\uacfc\uc999 \u2026(\uc0dd\ub7b5) \uc74c\ub8cc\uc2dc\uc7a5\uc758 \ub300\ud45c \uc8fc\uc790\ub77c\ud560 \uc218 \uc788\uae30\uc5d0 \uc774 \uc81c\ud488\uc744 \uc131\uacf5\uc0ac\ub840 \uc0c1\ud488\uc73c\ub85c \uc120\uc815\ud558\uac8c \ub418\uc5c8\ub2e4. \ud2b9\ud788, \uc74c\ub8cc\uc2dc\uc7a5\uc744 \ubcf4\uba74 \uc2e0\uc81c\ud488 \uc218\ub294 \ub9e4\ub144 \uc120\ubcf4\uc774\uc9c0\ub9cc \uadf8 \uc911\uc5d0\uc11c \uc131\uacf5\ud55c \uc81c\ud488\uc744 1%\ub3c4 \uc548 \ub418\ub294 \ud655\ub960\uc744 \uac00\uc9c4\ub2e4. \ud6c4\ubc1c\uc8fc\uc790 \uc784\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \u201c2%\ubd80\uc871\ud560 \ub54c\u201d\ub294 \uc131\uacf5\ud55c \uc81c\ud488\uacc4\uc5f4\uc5d0 \uc18d\ud558\uac8c \ub41c \uac83\uc774\ub2e4.<\/p>\n

2%\ubd80\uc871\ud560 \ub54c SWOT \ubd84\uc11d
\n\uacbd\uc7c1\uc2e0\uc81c\ud488\uc5d0 \ub530\ub978 \uacbd\uc7c1
\n\uacbd\uc7c1\uc0ac\uc758 \uad11\ubc94\uc704
\n\uc18c\ube44\uc790\uc758 \uae30\ud638\ubcc0\ud654
\n\uc0dd\uc218\uc2dc\uc7a5\uc758 \ud655\ub300
\n\uc9e7\uc740\uc81c\ud488\uc8fc\uae30
\n\uc704\ud611
\nThreats
\n\ubbf8\uacfc\uc999\uc74c\ub8cc\uc2dc\uc7a5\uc758 \ub192\uc740 \uc131\uc7a5 \uac00\ub2a5\uc131
\n\uc77c\ubcf8\uc2dc\uc7a5\uc5d0\uc11c\uc758 \uc720\uc0ac\uc81c\ud488 \uc131\uacf5
\n\uc9c0\uad6c\uc628\ub09c\ud654(\uc74c\ub8cc\uc18c\ube44\uc99d\uac00)
\n\uae30\ud68c
\nOpportunities
\n\ubbf8\uacfc\uc999\uc74c\ub8cc\uc758 \uc2ec\uc2ec\ud55c\ub9db
\n\ud6c4\ubc1c\uae30\uc5c5
\n(\uc120\ubc1c=\ub0a8\uc591\uc720\uc5c5 \ub2c8\uc5b4\uc6cc\ud130)
\n(\ud0c0)\uc720\uc0ac\uc81c\ud488 \uacfc\ub2e4 \ucd9c\uc2dc<\/p>\n

\n\uc57d\uc810
\nWeakness
\n\uac15\ub825\ud55c \uc790\uae08\ub825
\n\ub9c9\uac15\ud55c \uc720\ub3d9\ub825
\n\uc2dc\uc7a5\uc5d0\uc11c\uc758 \ub192\uc740 \uc778\uc9c0\ub3c4<\/p>\n

\uac15\uc810
\nStrength
\n\uc0ac\uc5c5\ud3ec\ud2b8\ud3f4\ub9ac\uc624
\ndog
\nCash cow
\n\ubb38\uc81c\uc544
\nstar
\n\uc2dc\uc7a5\uc131\uc7a5\ub960
\n\uace0
\n\uc800
\n\uace0
\n\uc800
\n\ub808\uc2a4\ube44
\n\uc544\uc774\uc2dc\uc2a4
\n\uc96c\uc2a4\ub958
\n\uc2e4\ub860\ud2f0
\n\uce60\uc131\uc0ac\uc774\ub2e4
\n\ubc00\ud0a4\uc2a4
\n2%\ubd80\uc871\ud560\ub54c
\n\ucc28\uc6b0\ub9b0
\n\ud3a9\uc2dc
\n\ub9c8\ucf00\ud305\uc804\ub7b5
\nSTP\ubd84\uc11d
\n1)\uc2dc\uc7a5\uc138\ubd84\ud654 (Segmentation)<\/p>\n

-\ub098\uc774: \uc131\ubcc4, \uc5f0\ub839\ub300\ubcc4<\/p>\n

-\uc778\uad6c\ud559\uc801 \ud0c0\uac9f: \uc5ec\ub300\uc0dd ,20\ub300 \ubbf8\ud63c\uc5ec\uc131<\/p>\n

-\uc2ec\ub9ac\ud559\uc801 \ud0c0\uac9f: \ubc1d\uace0 \uc0dd\uae30 \uc788\uace0 \uc801\uadf9\uc801\uc778 20\ub300 \uc5ec\uc131<\/p>\n

2)\uc2dc\uc7a5\uc120\uc815\uc804\ub7b5(Targeting)<\/p>\n

-\uac15\ud0c4\uc131(\uc790\uadf9\uc801) \uae30\uc874\uc74c\ub8cc \u2192 \uc80a\uc740 \uce35\uc758 \uc120\ud638
\n-\uc790\uadf9\uc131, \ub2e8\ub9db \u2192\uae0d\uc815\uc801\uc778 \ubc18\uc751 \uc18c\ube44\uc790 or \uac70\ubd80\uac10\uc758 \uc18c\ube44\uc790
\n\u2193[\ub300\uc548]<\/p>\n

-\uc800\uc790\uadf9 \uc74c\ub8cc: \uc0dd\uc218(\ub9db \uc5c6\uc74c), \uc2a4\ud3ec\uce20\uc74c\ub8cc (\uc774\ubbf8\uc9c0\uac00 \ub0a8\uc131\uc801)
\n\u2193[\ud45c\uc801\uc2dc\uc7a5 \uc120\uc815]<\/p>\n

-\uc5ec\uc131\uc5d0\uac8c \ud3ec\ucee4\uc2a4\ub97c \ub9de\ucd98 \uc790\uadf9\uc801\uc774\uc9c0 \uc54a\uc73c\uba74\uc11c \uae54\ub054\ud55c \uc74c\ub8cc\ub97c \uc120\uc815.<\/p>\n

\n3)\ud3ec\uc9c0\uc154\ub2dd(Positioning)<\/p>\n

\uc790\uadf9\uc801\uc778 \ub9db
\n\uc800\uc790\uadf9\uc801
\nRich sweet
\nCiear light
\n\u3000\u3000\u3000\u3000\ucf5c\ub77c
\n\uc0ac\uc774\ub2e4
\n\uce94\ucee4\ud53c
\n\uc96c\uc2a4
\n\uc18c\ub2e4\ub958
\n\uc2a4\ud3ec\uce20\uc74c\ub8cc
\n2%
\n\ucc28\ub958
\n\uc0dd\uc218
\n\ub9c8\ucf00\ud305\ubbf9\uc2a4 4\u2019P
\n1) \uc81c\ud488
\n-naning: \ud638\uae30\uc2ec\uc720\ubc1c, \ud55c\ubc88\uc5d0 \uae30\uc5b5, \uae30\ub2a5\uc131\uc74c\ub8cc\uac00 \uc544\ub2c8\ub098 \uae30\ub2a5\uc131\uc74c\ub8cc \ub290\ub08c\uc744\uc90c.
\n-\uce7c\ub77c :\ud22c\uba85\ud558\uace0 \uae68\ub057\ud55c \uc0c9.
\n-\ud328\ud0a4\uc9c0: \ube0c\ub79c\ub4dc \uba85\uc744 \ubd80\uac01, \uace0\uae09\uc2a4\ub7f0 \ud30c\uc2a4\ud154 \ud1a4 \uc0ac\uc6a9.
\n-\ub9db: \uacbd\uc7c1\uc0ac \uc911 \uac00\uc7a5 \uc9c4\ud568, \uacfc\uc999 \ud568\uc720\uc728 3% .
\n-\uac74\uac15\uc5d0\uc11c\uc758 \uc774\uc810: \ub0ae\uc740 \uce7c\ub85c\ub9ac, \uac08\uc99d\ud574\uc18c.<\/p>\n

2)\ud310\ub9e4\uac00\uaca9(Price)<\/p>\n

– \ucd08\uae30\uac00\uaca9 250\u3396?\uce94:600\uc6d0? 500\uc6d0
\n(\uace0\uac00\uc804\ub7b5) 500\u3396pet:1100\uc6d0 1000\uc6d0
\n1.5\u2113pet:1600\uc6d0 1500\uc6d0<\/p>\n

\uc804 \uc601\uc5c5\ub9dd\uc758 \uac00\uaca9\ub2e8\uc77c\ud654
\n3)\uc720\ud1b5\uacbd\ub85c(Place)
\n\uc74c\ub8cc\uc2dc\uc7a5 1\uc778\uc790\uc778 \ub9cc\ud07c \ucd5c\ub300,\ucd5c\uace0\uc758 \uc720\ud1b5\ub9dd
\n\u21d2 2%\uc131\uacf5\uc758 \uc911\uc694\ud55c \ube44\uacb0
\n-\uac70\ub798\uc120\uacfc\uc758 \uc9c0\uc18d\uc801\uc778 \uc720\ub300\uad00\uacc4 \uad00\ub9ac\ub97c \uc704\ud55c \ub178\ub825(\uc810\uc720\ubd84\ud3ec)<\/p>\n

4)\ucd09\uc9c4(Promotion)
\n\uc18c\ube44\uc790\ucc38\uc5ec\uc804\ub7b5
\n-\uc5d0\ud53c\uc18c\ub4dc \uacf5\ubaa8
\n-Best Couple Zone \uc6b4\uc601
\n-\uc5f0\uc608\uc778\uacfc \ub5a0\ub098\ub294 \ucea0\ud504 \ub4f1
\n\uad11\uace0\ud6a8\uacfc
\n-1\ucc28 \ucea0\ud398\uc778(99.07~08) :\ube0c\ub79c\ub4dc \uc778\uc2dd \u201c\ube0c\ub79c\ub4dc\ud638\uae30\uc2ec\uc720\ubc1c \uc8fc\ub825\u201d
\n-2\ucc28 \ucea0\ud398\uc778(99.09~12) :\ube0c\ub79c\ub4dc\uc758 \ubb3c\ub9ac\uc801 \uc18d\uc131\uc778\uc2dd \u201c\uad6c\uccb4\uc801 \uac08\ub4f1\uc0c1\ud669 \uc124\uc815\u201d
\n-3\ucc28 \ucea0\ud398\uc778(00.01~10) :\uc81c\ud488\uac00\uce58\uac15\ud654 \u201c\ub0a0 \ubb3c\ub85c \ubcf4\uc9c0\ub9c8\u201d
\n-4\ucc28 \ucea0\ud398\uc778(-1.01~ ) : \ube0c\ub79c\ub4dc \uce5c\uc219\uc131 \u201c\uc0ac\ub791\uc740 \uc5b8\uc81c\ub098 \ubaa9\ub9c8\ub974\ub2e4\u201d<\/p>\n

\uc2dc\uc7a5\uc131\uacfc
\n2001\ub144 1\ucc9c 600\uc5b5 \uc6d0 \ub9e4\ucd9c\uae30\ub85d 10\uc5b5 \uce94 \ub9e4\ucd9c\ub2ec\uc131.
\n2002\ub144 2\ucc9c\uc5b5 \uc6d0 \ub9e4\ucd9c\uae30\ub85d , 15\uc5b5 \uce94 \ub9e4\ucd9c\ub2ec\uc131.
\n2003\ub144 \ubbf8\uacfc\uc999 \uc74c\ub8cc\uc2dc\uc7a5 90% \uc810\uc720\uc728 500\uc5b5 \uc6d0 \ub9e4\ucd9c.
\n2004\ub144 \ubbf8\uacfc\uc999 \uc74c\ub8cc\uc2dc\uc7a5 95% \uc810\uc720\uc728 600\uc5b5 \uc6d0 \ub9e4\ucd9c.
\n2005\ub144 \u3003<\/p>\n

\n\u21d2 \ubbf8\uacfc\uc999 \uc74c\ub8cc\uc2dc\uc7a5\uc758 \uc644\uc804\ud55c \uc131\uc219\uae30 \uc811\uc5b4\ub4ec.<\/p>\n

\ucd5c\uadfc \uc74c\ub8cc\uc2dc\uc7a5\uc758 \uc0c1\ud669
\n2003\ub144.2005\ub144 \uacbd\uae30\uce68\uccb4 \uc545\ud654\ub85c \uc74c\ub8cc\uc2dc\uc7a5 \uce68\uccb4(\ub9c8\uc774\ub108\uc2a4 \uc131\uc7a5)
\n2003~2005\ub144\uc758 \uc81c\ud488 \uad70\uc758 \ubcc0\ud654 \uac70\uc758 \ube44\uc2b7.
\n-\ud0c4\uc0b0\uc74c\ub8cc\uc2dc\uc7a5 \uce68\uccb4
\n-\uc8fc\uc2a4,\uce94 \ucee4\ud53c,\uc2a4\ud3ec\uce20\uc74c\ub8cc \uce68\uccb4
\n-\ubbf8\uacfc\uc999 \uc2dc\uc7a5\uc758 \uc644\uc804\ud55c \uc131\uc219\uae30
\n-\uc0d8\ubb3c(\uc218\ub3d7\ubb3c\uc758 \ubd88\uc2e0),\ub450\uc720,\ub179\ucc28\uc2dc\uc7a5\uc758 \uae09\uc131\uc7a5.<\/p>\n

2006\ub144 \ubbfc\uac04\uc18c\ube44\uac00 \uacbd\uc81c\uc131\uc7a5\uc8fc\ub3c4 \uc608\uc0c1.
\n\uc18c\ube44\uc790\uc695\uad6c\uc5d0 \ubd80\ud569\ud558\ub294 \ud3ec\uc7a5\uacfc \ub514\uc790\uc778\uc758 \ubcc0\uacbd \ud65c\ubc1c\ud560 \uac83\uc73c\ub85c \uc608\uc0c1
\n\uc720\ud1b5\ud658\uacbd\ubcc0\ud654 \ubc0f \uc74c\ub8cc \uc18c\ube44\ud615\ud0dc\uc758 \ubcc0\ud654
\n\uac00\uaca9 \uacbd\uc7c1 \uc2ec\ud654\uc5d0 \ub530\ub978 \uc800\uac00 \uae30\ud68d\uc81c\ud488 \ub4f1\uc758 \ube44\uc911 \ubc0f \ud310\ub9e4 \ud655\ub300\ub420 \uac83\uc73c\ub85c \uc804\ub9dd.<\/p>\n

\ub86f\ub370 \uce60\uc131 \uc2e0\uc81c\ud488 \uac1c\ubc1c \ub3c4\uc785.<\/p>\n

\uc81c\ud488\uc120\uc815\ubc30\uacbd
\n-\ud0c4\uc0b0\uc74c\ub8cc\uc2dc\uc7a5 \ube44\uc911 \ub0ae\uc544\uc9d0
\n-\uac74\uac15\uc9c0\ud5a5\uc801, \uc790\uc5f0\uce5c\ud654\uc801\uc778 \uae30\ub2a5\uc131 \uc74c\ub8cc \uc120\ud638
\n-\uacbd\uc7c1\uc81c\ud488\uc774 \uc5c6\ub294 \ud2c8\uc0c8\uc2dc\uc7a5\uaca8\ub0e5
\n-2%\uc5d0 \uc774\uc740 \uc774\ubbf8\uc9c0\uc778\uc2dd \ub9c8\ucf00\ud305\uc758 \uc131\uacf5
\n-CF,CM\uc1a1 \uad11\uace0 \ub9c8\ucf00\ud305 \uc131\uacf5
\n-\uc11d\ub958\ub77c\ub294 \ubaa8\ud2f0\ube0c \ub3c4\uc804<\/p>\n

\nSWOT\ubd84\uc11d
\n\ub2e4\ub978 \uacbd\uc7c1\uc81c\ud488 \ubc1c\uc0dd \uac00\ub2a5\uc131
\n\uc9e7\uc740 \uc81c\ud488 \uc8fc\uae30
\n\uae30\uc874\ud0c0\uc0ac\uc758 \uc720\uc0ac\uc81c\ud488\uc5d0 \ub300\ud55c \uc2e4\ud328
\n\uc704\ud611
\nThreats
\n\uc6f0\ube59\uc5d0\ub300\ud55c \uc9c0\uc18d\uc801\uc778 \uad00\uc2ec (\ubc0f \ub85c\ud558\uc2a4)
\n\uc11d\ub958\uc74c\ub8cc\uc2dc\uc7a5\uc758 \uc131\uc7a5\uac00\ub2a5\uc131
\n\uae30\ud0c0\uc74c\ub8cc\uc2dc\uc7a5\uc758 \uc131\uc7a5\ud558\ub77d\uc138
\n\uc0c8\ub85c\uc6b4 \uacfc\uc77c\uc74c\ub8cc\uc5d0 \ub300\ud55c \uc7a0\uc7ac\uc801 \uc695\uad6c
\n\uae30\ud68c
\nOpportunities
\n\uc6d0\uc7ac\ub8cc\uc758 \uc218\uc785
\n\ubaa8\ub378\uc758 \uc601\ud5a5\ub825 \ube44\uc911\uc774 \ud07c
\n\ub2e4\ub978 \uacfc\uc999\uc74c\ub8cc\uc5d0 \ube44\ud574 \ub192\uc740 \uac00\uaca9
\n\uc18c\ube44\uc790\uc5d0\uac8c \ub0af\uc120 \uc7ac\ub8cc<\/p>\n

\uc57d\uc810
\nWeakness
\n\uc11d\ub958\uc74c\ub8cc\uc2dc\uc7a5 \ub0b4\uc5d0 \uacbd\uc7c1\uc0c1\ud488\uc774 \uc5c6\ub2e4.
\n\uace0\uae09\uc6d0\uc7ac\ub8cc
\n\uc11d\ub958\uc5d0 \uad00\ud55c \uc88b\uc740 \uc778\uc2dd
\n\uac15\uc810
\nStrength
\n\uc0ac\uc5c5\ud3ec\ud2b8\ud3f4\ub9ac\uc624
\ndog
\nCash cow
\n\ubb38\uc81c\uc544
\nstar
\n\uc2dc\uc7a5\uc131\uc7a5\ub960
\n\uace0
\n\uc800
\n\uace0
\n2%
\n\uc800
\n\ub808\uc2a4\ube44
\n\uce60\uc131\uc0ac\uc774\ub2e4
\n\ubc00\ud0a4\uc2a4
\n\uc9c0\ub9ac\uc0b0\uc0dd\ub179\ucc28
\n\ubbf8\ub140\ub294\uc11d\ub958\ub97c\uc88b\uc544\ud574
\n\ud3a9\uc2dc\ucf5c\ub77c
\nSTP\ubd84\uc11d
\n1)\uc2dc\uc7a5\uc138\ubd84\ud654
\n-\uc5ec\uc131(\ub0a8\uc131\uc5d0 \ube44\ud574 \uc5ec\uc131 \ud0c0\uac9f)
\n-10~20\ub300 \uc5ec\uc131: \uae54\ub054\ud55c \ub9db\uacfc \ubbf8\uc6a9\uad00\uc2ec \uc8fc\ubaa9
\n-30~40\ub300 \uc5ec\uc131:\ube44\ud0c0\ubbfcc\uc640 \ucc9c\uc5f0\uc5d0\uc2a4\ud2b8\ub85c\uac90 \uc131\ubd84 \ud568\uc720\ub85c \uad00\uc2ec
\n-\uc2ec\ub9ac\ud559\uc801: \uc608\ubed0\uc9c0\uace0 \uc2f6\uc740 \uc5ec\uc131.<\/p>\n

2)\ud45c\uc801\uc2dc\uc7a5
\n-2%\uc774\ud6c4 \ud070 \ubcc0\ud654 \uc5c6\ub294 \uc74c\ub8cc\uc2dc\uc7a5
\n-\uac74\uac15\uc744 \uc0dd\uac01\ud558\ub294 \uc5ec\uc131
\n-\uc0c8\ub85c\uc6b4 \uac83\uc5d0 \ub300\ud55c \ud638\uae30\uc2ec\uc774 \ub9ce\uc740 \uc18c\ube44\uc790<\/p>\n

3)\ud3ec\uc9c0\uc154\ub2dd
\n\uc0c1\ud07c\ud55c \ube68\uac04\uc0c9 \uacfc\uc999 \uc74c\ub8cc : \uc11d\ub958\uc758 \ub2e8\ub9db\ubcf4\ub2e4\ub294 \uc0c1\ud07c\ud55c \ub9db \uac15\uc870.
\n\uc6a9\uae30\ub514\uc790\uc778\ud1b5\ud55c \uc774\ubbf8\uc9c0\uac01\uc778
\n\uc6f0\ube59\ud2b8\ub79c\ub4dc\uc5d0 \ub9de\ub294 \uc74c\ub8cc \uc778\uc2dd\uc2dc\ud0b4.<\/p>\n

-\ud53c\ubd80\ubbf8\uc6a9\uc5d0 \uc88b\uc740 \ubbf8\uc6a9\uc74c\ub8cc : \uc18c\ube44\uc790\uc758 \uc778\uc2dd\uac10\uc548 (+\uc694\uc778)
\n\uae30\uc874\uc5d0 \ubd80\uac01\ub418\uc9c0 \ubabb\ud588\ub358 \ubd80\ubd84 \uac15\uc870
\n\uc18c\ube44\uc790\uc5d0\uac8c \ud2b9\ubcc4\ud55c \uc74c\ub8cc\ub85c \uc778\uc2dd.<\/p>\n

\ub9c8\ucf00\ud305\ubbf9\uc2a4 4\u2019P
\n1)\uc81c\ud488
\n-naming: \uadf8\ub140\ub294 \uc11d\ub958\ub97c \uc88b\uc544\ud574\u2192\ubbf8\ub140\ub294 \uc11d\ub958\ub97c \uc88b\uc544\ud574
\n(\uc790\uc2e0\uc744 \uaca9\uc0c1\uc2dc\ud0a4\uace0 \uc2f6\uc5b4\ud558\ub294 \uc5ec\uc131\ub4e4\uc758 \uc695\uad6c\ubc18\uc601)
\n-\ud328\ud0a4\uc9c0: \ub9e4\ud639\uc801\uc778 \ube68\uac15\uc0c9\uc758 \uce94\uacfc \ubcd1 \uc74c\ub8cc\uc758 \uc0c9\uae54\ub85c \ub2e8\ubc88\uc5d0 \ub208\uc5d0 \ub754.
\n-\uc88b\uc740 \ud488\uc9c8\uc758 \uc774\ub780\uc0b0 \ud398\ub974\uc2dc\uc544 \uc11d\ub958\uacfc\uc999 20% \ud568\uc720.
\n-\ub9db: \ub2e8\ub9db\uc744 \uc904\uc774\uace0 \uae54\ub054\ud55c \ub9db\uc73c\ub85c \uc5ec\uc131\ub4e4\uc758 \uc9c0\uc9c0\ub97c \ubc1b\uc74c.
\n-\uac74\uac15\uc758 \uc774\uc810: \uc8fc\ub984\uac1c\uc120\uc131\ubd84(\ubbf8\uc6a9), \uc5d0\uc2a4\ud2b8\ub85c\uac90 \ud568\uc720(\uc5ec\uc131)<\/p>\n

2)\ud310\ub9e4\uac00\uaca9
\n-180\u3396 \uce94 :700\uc6d0\u2192 500\uc6d0
\n-180\u3396 \uc720\ub9ac\ubcd1: 900\uc6d0
\n-350\u3396 PET: 1400\uc6d0
\n-1.5\u2113 PET: 3900\uc6d0<\/p>\n

3)\uc720\ud1b5
\n-\ucd5c\ub300 \uc720\ud1b5\ub9dd\uc73c\ub85c 2%\uc640 \uac19\uc74c.
\n4)\ucd09\uc9c4\ud65c\ub3d9<\/p>\n

-\uad11\uace0\uc804\ub7b5
\n\uc5ed\ubc1c\uc0c1 \ub9c8\ucf00\ud305 \uc131\uacf5
\n\uae30\uc5b5\uc5d0 \ub0a8\uac8c \ud558\ub294 \ub3c5\ud2b9\ud55c CM\uc1a1
\n\ubbf8\uc6a9\uae30\ub2a5 \uac15\uc870 \u201c\uc640~\uc774\uc058\ub2e4\u201d<\/p>\n

-\uc18c\ube44\uc790 \ucc38\uc5ec \uc804\ub7b5
\n\ub300\ub3c4\uc2dc\uc758 \ubb34\ub8cc \uc2dc\uc74c\ud589\uc0ac
\n\uc2f8\uc774\uc6d4\ub4dc \ubbf8\ub2c8\ud648\ud53c \uac1c\uc124 (\uac70\uc758 \ubaa8\ub4e0 \uc774\ubca4\ud2b8 \uc9c4\ud589\uc911)
\n(www.cyworld.com\/sukluy)
\nCF\ub123\uc5b4\uc6a9
\n\uc2dc\uc7a5\uc131\uacfc
\n2006\ub144 \uc62c\ud574 \ucd9c\uc2dc\ud558\uc5ec 4\uc6d4\ub9d0\uae4c\uc9c0 200\uc5b5 \ub9e4\ucd9c\uc62c\ub9bc
\n4\uc6d4 \uc911\uc21c \ub9e4\ucd9c\uc561\uc744 180\u3396 \uce94\uc73c\ub85c \ud658\uc0b0= 4800\ub9cc \uce94 \ub3cc\ud30c.
\n(\uad6d\ubbfc 1\uc778\ub2f9 1\uce94\uc529 \ub9c8\uc2e0 \uc218\uce58)
\n\uc62c\ud574 \ub9e4\ucd9c 1000\uc5b5 \uc6d0 \uc774\uc0c1\uc73c\ub85c \uc608\uc0c1.<\/p>\n

\uacb0\ub860
\n2005\ub144\uae4c\uc9c0 \uc74c\ub8cc\uc2dc\uc7a5\uc740 \uce68\uccb4\uae30\uc5d0 \ud5c8\ub355\uc774\uace0 \uc788\uc5c8\ub2e4. \ud3ec\uce74\ub9ac\uc2a4\uc6e8\ud2b8\uc640 \ub450\uc720\uc804\ubb38\uc5c5\uccb4 \uc815\uc2dd\ud488\uc744 \uc81c\uc678\ud558\uace0\ub294 \ub86f\ub370\uce60\uc131\ub9cc\uc774 \ube44\uc2b7\ud55c \uc2e4\uc801\uc744 \uc720\uc9c0\ud560 \ubfd0 \ub098\uba38\uc9c0 \ud070 \uae30\uc5c5\ub4e4\uc740 \ub9c8\uc774\ub108\uc2a4 \uc131\uc7a5\uc5d0 \ube60\uc84c\ub2e4. \ud558\uc9c0\ub9cc 2006\ub144 \ub86f\ub370\uce60\uc131\uc758 \u2018\ubbf8\ub140\ub294 \uc11d\ub958\ub97c \uc88b\uc544\ud574\u2019\uc131\uacf5\uc73c\ub85c \uc778\ud574 \ub9e4\ucd9c\uc561\uc758 \uc0c1\ub2f9\ud55c \uc131\uc7a5\uc774 \uae30\ub300\ub41c\ub2e4. \uc774\ub85c \uc778\ud574 \uc74c\ub8cc\uc2dc\uc7a5\uc758 \uc790\uadf9\uc801 \uc2dc\ub108\uc9c0 \ud6a8\uacfc\ub97c \ubc1c\ud718\ud560 \uac83\uc73c\ub85c \ubcf4\uc778\ub2e4.<\/p>\n

\ub86f\ub370\uce60\uc131\uc758 \u20182%\ubd80\uc871\ud560 \ub54c\u2019 \uc774\uc740 \u2018\ubbf8\ub140\uc11d\ub958\u2019\uc758 \uc131\uacf5\uc73c\ub85c \uc778\ud574 \uc18c\ube44\uc790\uc758 need\ucda9\uc871 \uc911\uc694\uc131 \uc54c\uace0 \uae30\uc5c5\ub4e4\uc740 \uc790\uac01\ud574\uc57c \ud55c\ub2e4.<\/p>\n

\uace0\uac1d\uc758 \uc695\uad6c\ub97c \ud30c\uc545, \uc774\uc5d0 \ucda9\uc871\uc2dc\ud0a4\ub294 \uc81c\ud488\uc744 \uac1c\ubc1c\ud574 \uc9c0\uc18d\uc801\uc778 \uc131\uacf5\uc744 \uac70\ub460\uc73c\ub85c\uc368 \uae30\uc5c5\uc758 \uc601\uc18d\uc801\uc778 \uc131\uc7a5 \uacc4\ud68d\ud574\uc57c\ud568.<\/p>\n

\uc131\uc219\uae30\uc5d0 \uc811\uc5b4\ub4e0 \uc74c\ub8cc\uc2dc\uc7a5\uc740 \uc5b4\ub824\uc6c0\uc774 \uc788\uc73c\ubbc0\ub85c \uc774\uc5d0 \ub86f\ub370\uce60\uc131\uc758 \uc138\uacc4 \uc2dc\uc7a5 \uc9c4\ucd9c\uc774 \uc694\uad6c\ub41c\ub2e4.<\/p>\n

\n \ub808\ud3ec\ud2b8 \ub2e4\uc6b4\ub85c\ub4dc: \ubbf8\ub140\ub294 \uc11d\ub958\ub97c \uc88b\uc544\ud574 & 2% \ubd80\uc871\ud560\ub54c\uc758 \ub9c8\ucf00\ud305 \uc804\ub7b5 \ubd84\uc11d (stp, swot, 4p\ubaa8\ub450 \ud3ec\ud568).ppt<\/span>   [size : 1,547 Kbyte]<\/a>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

\ubbf8\ub140\ub294 \uc11d\ub958\ub97c \uc88b\uc544\ud574 & 2% \ubd80\uc871\ud560\ub54c\uc758 \ub9c8\ucf00\ud305 \uc804\ub7b5 \ubd84\uc11d (stp, swot, 4p\ubaa8\ub450 \ud3ec\ud568)\uacbd\uc601\uacbd\uc81c\ub808\ud3ec\ud2b8 \ub808\ud3ec\ud2b8 \ub2e4\uc6b4\ub85c\ub4dc: \ubbf8\ub140\ub294 \uc11d\ub958\ub97c \uc88b\uc544\ud574 & 2% \ubd80\uc871\ud560\ub54c\uc758 \ub9c8\ucf00\ud305 \uc804\ub7b5 \ubd84\uc11d (stp, swot, 4p\ubaa8\ub450 \ud3ec\ud568).ppt   [size : 1,547 Kbyte] \ud68c\uc0ac\uc18c\uac1c&\uae30\uc5c5\uc774\ub150 \ub86f\ub370\uce60\uc131\uc5f0\ud601 1950.5.9 \ub3d9\ubc29\uccad\ub7c9\uc74c\ub8cc \ud569\uba85\ud68c\uc0ac \uc124\ub9bd 1974.12 \ub86f\ub370\uce60\uc131\uc74c\ub8cc\u321c\ub85c \uc0c1\ud638\ubcc0\uacbd 1972.08 \ubbf8\uad6d \ud3a9\uc2dc\ucf5c\ub77c\uc640 \uc0dd\uc0b0 \ud310\ub9e4\uacc4\uc57d \uccb4\uacb0 1982.12 \ubbf8\uad6d \ub378\ubaac\ud2b8\uc0ac\uc640 \uc96c\uc2a4\uc0dd\uc0b0 \ubc0f \ud310\ub9e4\uae30\uc220 \uc81c\ud734 […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/testpie.com\/wp\/index.php?rest_route=\/wp\/v2\/posts\/168"}],"collection":[{"href":"http:\/\/testpie.com\/wp\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/testpie.com\/wp\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/testpie.com\/wp\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/testpie.com\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=168"}],"version-history":[{"count":1,"href":"http:\/\/testpie.com\/wp\/index.php?rest_route=\/wp\/v2\/posts\/168\/revisions"}],"predecessor-version":[{"id":169,"href":"http:\/\/testpie.com\/wp\/index.php?rest_route=\/wp\/v2\/posts\/168\/revisions\/169"}],"wp:attachment":[{"href":"http:\/\/testpie.com\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=168"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/testpie.com\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=168"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/testpie.com\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=168"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}